CPO as a Service — Interim/Fractional CPO
As a Fractional Chief Product Officer (CPO), I partner closely with startups & enterprises to provide strategic product leadership towards accelerating growth.
As a fractional product leader, I offer my hands-on expertise, advisory, and guidance to companies without a full-time commitment. I oversee product strategy, product development all with a single objective: Product Success.
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With each engagement lasting approximately 9-12 months, I assist companies by applying core product principles including customer-centricity, design thinking, and product led growth across a variety of industries.
Services
Customer
iDiscovery
Customer Discovery is a critical component to the success of a product and a company but it is frequently skipped by entrepreneurs. To understand what solution you should be building, you MUST have intimate knowledge about the customer you are serving and the problems they are facing.
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I will partner with you to develop this knowledge through market research, user interviews, and surveys. This data will inform the entire product strategy ahead.
Minimum Viable Product i(MVP) Definition
Minimum Viable Product (MVP), involves creating a simplified version of a product with just enough features to meet the core needs of early users.
Together we will define and build an MVP to gather valuable feedback, validate assumptions, and refine the product based on user insights, while minimizing costs, time, & risks.
Product Execution & iDelivery
Even the strongest teams with a killer product concept can fail if the product development is not executed properly.
I will help you to minimize time to market and maximize quality during the software development process by implementing agile development methodologies and ensuring effective communication between cross-functional teams.
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Product/Market
iFit
Product/Market fit (P/MF) is one of the strongest indicators towards the success of an early-stage business, yet it is widely misunderstood by founders.
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I will introduce a methodology to test & measure P/MF and then help you achieve it using a hypothesis-driven process. We will optimize for each aspect of P/MF including customer segments, acquisition channels, and product functionality.
Product
iStrategy
Together we will define & document an overarching product strategy for your business.
The core component of the strategy will be the definition of a unique value proposition in the market. However, the strategy will also include factors like pricing, distribution channels, user experience, and competitive landscape. A solid product strategy serves as a guiding framework, aligning your vision with practical execution to create a successful software product that resonates with users and drives business growth.
Product Development iStrategy
There are a variety of options for early stage companies to build their products including:
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1) In-house development teams
2) Development agencies
3) Freelancers
We will partner to evaluate these options and select a strategy and a team that fits your unique business needs.
Product
iRoadmapping
A successful Product Roadmap must be carefully crafted and take into consideration many different factors including: Business objectives, User data/insights, Competitor analysis, Resource constraints, etc.
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As CPO, I will partner to build this roadmap with you to ensure the product navigates towards business success.
Product Led
iGrowth
Product-led growth (PLG) means that the primary driver of customer acquisition and retention lies with the effectiveness of the product itself. This strategy relies on providing a seamless user experience, delivering value upfront, and allowing users to explore & adopt the product's features organically. Successful PLG strategies lead to viral user adoption, increased customer satisfaction, and ultimately, accelerated business growth.
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Together, we will craft a roadmap towards becoming a PLG company.
Engagement Models
1
Fractional
All the value of an experienced product leader at the helm without the commitment of hiring a full-time role.
2
Advisor
Engage at key points to solve specific problems, coach, or provide an experienced perspective.
3
Interim
An engagement with full-time roles & responsibilities but on a temporary basis.
Clients
Startups & Enterprises
Development Agencies
About Adam
Adam is a product leader with experience as both an operator and a strategic advisor/partner.
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As a product advisor, Adam has worked with over 30 startups & enterprises to build & scale software applications. Most of his engagements have started during the ideation phase, progressed through initial product launch, and continued through growth and multiple product iterations.
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Adam's experience as an operator has come through cofounding 2 startups of his own. Most recently, Adam serves as the Cofounder & Chief Product Officer of HandsDown; a shopping app built specifically for the unique e-commerce needs of new Moms. HandsDown is a venture backed startup and graduated from the TechStars Boulder Accelerator Program in early 2023.
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Adam has extensive experience managing all types of product teams including in-house, development agencies, and freelancers. He has built and managed product teams of 1-25 people.
